The OQ

Our Story

The OQ, a premier sanctuary where luxury and shoreline elegance converge, rises as a stunning 25-floor marvel in Lusail. This exceptional retreat offers a sparkling swimming pool, a state-of-the-art fitness center, a lavish spa, and an array of dining options to satisfy every palate.

From all-day dining and refined restaurants to a charming café, every culinary experience is meticulously crafted to delight. The bespoke design of our fully furnished luxury hotel apartments creates an inviting atmosphere for an extraordinary and memorable stay.

The OQ seamlessly combines the thrill of nightlife with the serenity of relaxation, creating a unique blend that sets it apart. By offering a range of experiences from vibrant, immersive nightlife to tranquil spa retreats the hotel provides an exceptional balance between energy and calm. This thematic harmony is elegantly reflected in the interior design, capturing a yin-yang essence that infuses the space.

Our marketing and branding efforts will continue to emphasize this duality, showcasing both the excitement of dynamic entertainment and the tranquility of serene escapes. Located in the heart of Doha’s Waterfront District in Lusail, The OQ represents the pinnacle of 5-star luxury, delivering unmatched opulence and exceptional experiences within a built-up area of 39,923 sqm.

Our Voice

The OQ is where elegance meets edge, a brand that embodies refined sophistication with a pulse of vibrant energy. We are the epitome of modern luxury, seamlessly blending the exhilarating with the serene. Our communication style is poised yet dynamic, speaking with a voice that is both polished and inviting. We embrace contrasts-balancing boldness with subtlety, and innovation with timelessness.

At The OQ, every word and every gesture is thoughtfully crafted to evoke a sense of wonder and discovery. We are confident but never brash, effortlessly chic yet profoundly welcoming. Our personality is defined by a harmonious duality, creating an experience that is as exhilarating as it is comforting.

Balanced

We master the art of harmony. We seamlessly blend vibrant energy with tranquil serenity, creating a space where excitement and relaxation coexist effortlessly.

Bold

We’re not here to blend in. We make bold statements and set new standards with a fearless approach.

Dynamic

We bring the heat and keep things fresh. At The OQ, we’re all about bold moves and thrilling moments.

Playful

We embrace spontaneity and fun, always ready to surprise and delight with a touch of irreverence.

Culture

Dynamic Energy

Thriving in a fast-paced, exciting environment that encourages creativity and adaptability.

Inclusive Teamwork

Fostering an environment where every voice is heard and diversity is celebrated.

Empowerment

Empowering our team to take ownership, make decisions, and elevate guest experiences.

Guest-Centric

Every interaction is an opportunity to exceed expectations and create meaningful connections with our guests.

Mission & Vision

Mission

Our mission is to deliver an unparalleled dual experience that seamlessly captivates both the vibrant energy and the serene calm of our guests’ journeys. We strive to create a unique environment where every stay balances dynamic excitement with tranquil relaxation, offering a personalized and memorable experience that resonates with every aspect of our guests’ lifestyles.

Vision

Our vision is to create a groundbreaking lifestyle experience at The OQ, blending luxury, entertainment, and relaxation in a way that sets a new standard in Doha. By combining exquisite design, world-class hospitality, and dynamic social spaces, we aim to craft an environment where every moment is exceptional. The OQ is more than just a hotel; it’s a vibrant destination where guests can unwind, connect, and indulge in the finest that life has to offer, redefining what it means to stay in Doha.

Enjoy the luxurious ambiance

Redefining luxury with next-gen wellness offerings, including bespoke spa treatments and advanced health technology. Our tech-integrated stays feature AI-driven personalization, enhancing room settings, dining, and entertainment. Additionally, we are expanding into luxury residences for long-term stays to offer a permanent OQ lifestyle.